nishtha shukla

Innovation – The Key to India’s Growth?

Has “innovation” become yet another buzzword today, a passing fad... or is it truly the engine of growth? While one study published by Businessweek in association with Boston Consulting Group reveals that 25% of new products launched by established com... Read >

Basics of content writing

Careful selection of words that reflect the essence of an idea is what content writing is all about. Integrating the needs of varied segments, web content writing today plays a pivotal role in promoting your business initiative be it your endeavours in in... Read >

Choosing the right keyword

Keywords play a pivotal role in SEO content writing. Keywords are your easiest way to be found. If you are one for quality and the image of your enterprise, you don’t want superbly written content on your website. Simultaneously, it cannot be missed that ... Read >

Copywriting for commerce websites

Business growth depends on a visionary outlook that comes when you develop understanding of customer needs. You might be having the best products, a great commerce website but the sales graph still shows a downhill trend. If you are still searching for th... Read >

Copywriting for a technical audience

A raw approach can work wonders for a technical product. Technical copywriting demands a judicious balance between copywriting skills and technical knowledge of the product. A job best left to technical copywriter who can work wonders with their skills an... Read >

What it takes to do good web copywriting

To successfully market your product and establish any online service, it is imperative that copywriting be done, keeping in mind the needs of the market coupled with intricate web copywriting skills, which is a domain best left to a professional web copyw... Read >

Website content writing: Things to Consider

The seo needs and the vision to come up with creative content takes a backseat as business owners focus their attention in developing graphic layouts, realizing little that having poor content will work against them as they battle up to meet the expectati... Read >

Find the Right Copywriter for your Industry

Have you been hunting for an SEO Copywriter who gives you good copy at the first instance? It seems quite a bit of a challenge. Agreed, a lot of SEO copywriters are there only to spin content that one can make nothing of. The brighter side is that not all... Read >

Effective web content writing

Content is the King. True words, when it comes to writing effective copy. You will be doing wishful thinking if you feel that having a good layout will work to your advantage and you can ignore the quality of the content. Web readers have limited patience... Read >

Top 10 Travel Destinations in India

A vast country encompassing a myriad of cultural ethics and beliefs, India is indeed a traveller’s paradise with the world’s harshest cold deserts at the top and exquisite beaches running across the southern edge of the country. Jaipur The pink city o... Read >

Improving your copyediting skills

Copyediting is a tough job. The sentences should be well knit, there should be no grammatical or syntactical errors, and the flow should be good. To ensure that the content in a write up speaks well and volumes is left to the copyeditor. Of course, it’s a... Read >

How to Write Quality Marketing Content

Companies today choose to engage content marketers instead of pure content writers. What are the benefits of that you say? While a content writer will briefly understand what you do and write something about it, a content marketer is engaged to accomplish... Read >

Tips for Perfect Content Writing

Content writing is all about sharing your thoughts with an intelligent crop of readers who scan through the internet for a wide variety of articles. Writing content for the web demands an understanding of the potential market and the needs of the readers.... Read >

A heady mix of content writing and SEO

The emergence of search engine optimization techniques have created a new breed of content writers who have the ability to write creatively, even as they keep the requirements of search engine optimization in mind. They understand the strategies that make... Read >

Content writing for a living

Surviving on your writing skills. Well, if you thought this was not possible you need to think again. The rapid emergence of web world has led to cropping up of a new breed of writers who share their thoughts with people and earn good income in the bargai... Read >